Nicky Cullen·Feb 25The Stanley Effect: Why Identity Marketing Beats InnovationBrands need friction to grow. To be loved by one group, they must be willing to lose another.
Nicky Cullen·Oct 15, 2024Meet the Jacket That Sells Out Faster Than Oasis.A friend recently messaged me, “Check out this brand; you’ll love them.”
Nicky Cullen·Sep 16, 2024Enough with the Boring, Unoriginal, Soulless Copy.Arguably the most famous headline ever inked, not only did Ogilvy’s Rolls-Royce headline catapult him to advertising superstardom — it…
Nicky Cullen·Jun 21, 2024Men’s Mental Health: A Little Wisdom for Those Battling in SilenceWay too many men are either A) taking their lives or B) living in silent misery. And so, as someone who's been there, I thought I’d put pen…
InThe StartupbyNicky Cullen·Mar 13, 2024Unveiling the Mask on the Coaching IndustryRecently, I shared an article, The Self-Help Trap: Have We Got Passion and Purpose All Wrong?A response icon8A response icon8
InThe StartupbyNicky Cullen·Feb 26, 2024Are Problem-Focused Self-Help Books Perpetuating The Mental Health & Stress Crisis?I stumbled upon research citing that consumers of problem-focused self-help books tend to be more sensitive to stress and show higher…A response icon8A response icon8
InThe StartupbyNicky Cullen·Feb 16, 2024Your Secret Weapon for Overcoming FEAR.You don’t fear other people’s opinions of you… you fear your opinion of yourself!A response icon3A response icon3
InThe StartupbyNicky Cullen·Feb 3, 2024The Self-Help Trap: Have We Got Passion & Purpose All Wrong?Recently, I was in Kuala Lumpur, visiting a friend. After eating some delicious food in Chinatown, we took a Grab (taxi) to a swanky…A response icon7A response icon7
InThe StartupbyNicky Cullen·May 26, 2023How to Beat Stress and Optimize Your Mental Health for Lasting HappinessA journey of discovery, revealing vital steps to help eliminate stress, optimise mental health and set yourself up for lasting happiness.
InThe StartupbyNicky Cullen·Aug 15, 2022Annihilate Stress with BreathworkLife is hard. Stress is rampant. And yet, for some reason, we seem hellbent on making shit way more complicated and stressful than needs be…
