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Anxiety is Not Your Problem

Try this approach instead

Nicky Cullen
4 min readApr 10, 2020

Hundreds of thousands search Google every month for a cure to their anxiety. I was probably responsible for 100,000 of those searches alone back in 2005 when, after five years of torture, I had just discovered anxiety and panic attacks were an actual thing.

I get why people do it. Who wouldn’t want a cure from something so vicious it destroys any quality of life once enjoyed?

It’s not that I don’t believe you can be “cured.” It’s that I strongly believe the pursuit of a “cure” in itself will only end up making you more anxious. The consequences of which are dire.

I’m certainly not telling you to stop your search. Hope is vital, and who knows what you’ll find out there?

But let’s see what happens if you reframe it and shift your focus.

Anxiety is not your problem. It’s your symptom.

By focussing on anxiety as the problem, you only stand to enhance the symptom. Which is the last thing anyone wants, right?

Sidenote: There are different grades to this. Most people who confidently speak of a cure probably don’t know what an anxiety disorder is. You also can’t put someone who has been struggling for a month in the same box as someone who has been struggling for a decade because both

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Nicky Cullen
Nicky Cullen

Written by Nicky Cullen

Copywriter | Helping Small E-Commerce Brands with Big Personalities Kill it with Email 👉 www.thecopylab.co

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