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Screw New Years Resolutions: An Accountability Buddy Can Really Elevate Your Life

Nicky Cullen
5 min readJan 2, 2021

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I’m always excited for a New Year. It’s a shot at redemption — an opportunity to build upon, repair, or better yourself from last year — a time to reflect on what went right — and, heaven forbid, all that went wrong.

It’s also a time for grandeur and overly ambitious New Year’s resolutions that feel more like a sacrifice than salvation, albeit made with great intention that, according to Inc., sees more than 80% of us fail. In spectacular fashion with the majority giving into temptation before January closes out.

Why?

My guess would be it’s because we try to strip ourselves entirely of all vices that, if used in moderation, are actually good for us. But really, who the fuck cares? A more important question you might ask yourself is, “what can I do to tip the odds in my favour to help ensure I achieve my goals this year?”

Now we’re talking. Research cites the return on investment from hiring a coach is somewhere between 500 to 700 percent. Pretty astonishing numbers regardless of how you chop them up.

There are many layers to the client work I do. One of the most important elements is accountability — making sure they stay on track and move at an appropriate pace towards their goal. Usually, the…

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Nicky Cullen
Nicky Cullen

Written by Nicky Cullen

Copywriter | Helping Small E-Commerce Brands with Big Personalities Kill it with Email 👉 www.thecopylab.co

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