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The Social Dilemma (Is Social Media Fucking With Your Happiness?)

Nicky Cullen
8 min readOct 12, 2020

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Image by Gerd Altmann from Pixabay

I reluctantly watched the Social Dilemma on Netflix over the weekend. And by reluctantly, I mean enthusiastically. I only say reluctantly because Netflix documentaries are almost always polarising and driven by a strong bias.

Translated: It’s impossible to know what to believe anymore. You’ll either agree or disagree — and you’ll likely be pissed off either way!

It was apparent from the trailer this documentary was out for blood. And I knew my own biases — on this occasion — would likely agree with it all instead of calling bullshit, which happens to be both my preferred and default mode. Bullshit is my happy place.

Unsurprisingly, as predicted, I nodded in agreement throughout. And while I am aware confirmation bias exists, I choose to ignore it in this instance because, fuck it, I’m right.

Or, at least, the high-level execs who played a role in hacking our psychology — ensuring we’re as addicted to our phones as one can be to crack — are right.

Turns out I’m not a fan of horror movies, so I wasn’t munching on my popcorn as enthusiastically as I would have liked…

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Nicky Cullen
Nicky Cullen

Written by Nicky Cullen

Copywriter | Helping Small E-Commerce Brands with Big Personalities Kill it with Email 👉 www.thecopylab.co

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